{"slug":"hongfamonvai-hook-lab-a4a99b","title":"\u77ed\u89c6\u9891\u7206\u6b3e\u62c6\u89e3\u4e0e\u6539\u5199","description":"\u7ed9\u5b9aTikTok\u3001Reels\u6216YouTube 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4e0e\u5b57\u5e55\uff0c\u5206\u6790\u524d3\u79d2Hook\u3001\u811a\u672c\u5206\u6bb5\u7ed3\u6784\u3001\u98ce\u683c\u6807\u7b7e\u3001\u7206\u6b3e\u5f52\u56e0\uff0c\u5e76\u4ea7\u51fa\u53ef\u8fc1\u79fb\u5230\u5c0f\u7ea2\u4e66/\u89c6\u9891\u53f7\u7b49\u4e2d\u6587\u5e73\u53f0\u7684\u6539\u5199\u65b9\u5411\u3002","inputs":"\u4e00\u4e2aTikTok\u3001Instagram Reels\u6216YouTube Shorts\u89c6\u9891URL\uff1b\u63d0\u53d6\u5931\u8d25\u65f6\u9700\u7528\u6237\u63d0\u4f9b\u5b57\u5e55\u6587\u672c\u4e0e\u64ad\u653e\u3001\u70b9\u8d5e\u7b49\u6570\u636e\u622a\u56fe\u3002\u8fd0\u884c\u73af\u5883\u9700Python3\u53ca\u811a\u672c\u4f9d\u8d56\uff08yt-dlp\u7b49\uff0c\u5177\u4f53\u4f9d\u8d56\u672a\u5728\u5305\u5185\u58f0\u660e\uff0c\u5f85\u6838\u5b9e\uff09\u3002","outputs":"\u4e2d\u6587Markdown\u5206\u6790\u62a5\u544a\uff1a\u57fa\u7840\u6570\u636e\u9762\u677f\u4e0e\u4e92\u52a8\u7387\u3001Hook\u7c7b\u578b\u4e0e\u5f3a\u5ea6\u5224\u65ad\u3001\u811a\u672c\u7ed3\u6784\u5206\u6bb5\u8868\u3001\u98ce\u683c\u4e0e\u683c\u5f0f\u6807\u7b7e\u30012-3\u6761\u7206\u6b3e\u539f\u56e0\u30013\u4e2a\u6539\u5199\u89d2\u5ea6\uff08\u542bHook\u793a\u4f8b\u4e0e\u9002\u5408\u5e73\u53f0\uff09\uff1b\u5e76\u5728results/analyzed-videos.md\u8ffd\u52a0\u4e00\u6761\u8bb0\u5f55\u3002","example_input":"\u5e2e\u6211\u62c6\u89e3\u8fd9\u6761YouTube Shorts\uff1ahttps://www.youtube.com/shorts/\u793a\u4f8bID\uff0c\u91cd\u70b9\u770b\u5f00\u5934\u600e\u4e48\u6293\u4eba\uff0c\u80fd\u4e0d\u80fd\u6539\u6210\u5c0f\u7ea2\u4e66\u7248\u672c\u3002","example_output":"\u793a\u610f\uff1a\u8f93\u51fa\u6570\u636e\u9762\u677f\u8868\uff08\u5e73\u53f0\u3001\u4f5c\u8005\u3001\u65f6\u957f\u3001\u64ad\u653e\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u4e92\u52a8\u7387\uff09\u3001Hook\u5206\u6790\uff08\u7c7b\u578b\u4e0e\u53ef\u4f18\u5316\u7a7a\u95f4\uff09\u3001\u811a\u672c\u7ed3\u6784\u5206\u6bb5\u8868\u3001\u98ce\u683c\u6807\u7b7e\u3001\u7206\u6b3e\u539f\u56e0\u4e24\u6761\u3001\u4e09\u4e2a\u6539\u5199\u89d2\u5ea6\u5404\u542bHook\u793a\u4f8b\u4e0e\u9002\u5408\u5e73\u53f0\uff0c\u672b\u5c3e\u6ce8\u660e\u6570\u636e\u6765\u6e90\u4e0e\u7f6e\u4fe1\u5ea6\uff0c\u5e76\u5411\u7ed3\u679c\u5e93\u8ffd\u52a0\u4e00\u6761\u8bb0\u5f55\u3002\u6570\u503c\u4ee5\u5b9e\u9645\u63d0\u53d6\u4e3a\u51c6\uff0c\u6b64\u5904\u975e\u771f\u5b9e\u6570\u636e\u3002"},"read_url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b","skill_url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/SKILL.md","download_url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/download","install_url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/install","files":[{"path":"LICENSE","bytes":1064,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/LICENSE"},{"path":"README.md","bytes":1275,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/README.md"},{"path":"SHILIU-QUALITY.md","bytes":2213,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/SHILIU-QUALITY.md"},{"path":"SKILL.md","bytes":4560,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/SKILL.md"},{"path":"results/analyzed-videos.md","bytes":1357,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/results/analyzed-videos.md"},{"path":"scripts/analyze-video.py","bytes":7108,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/scripts/analyze-video.py"},{"path":"shiliu-quality.json","bytes":1956,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/shiliu-quality.json"},{"path":"shiliu-source.json","bytes":250,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/shiliu-source.json"},{"path":"usage.json","bytes":1322,"url":"https://shiliuai.cn/api/v2/skills/hongfamonvai-hook-lab-a4a99b/files/usage.json"}],"content":"---\nname: hook-lab\ndescription: \"Use when the user gives a TikTok/Instagram Reels/YouTube Shorts URL (or runs /analyze <url>) and wants to know why the video works \u2014 extracts metadata and transcript, then breaks down hook, script structure, style tags, viral factors, and rewrite angles for Chinese platforms.\"\n---\n\n# /analyze \u2014 \u77ed\u89c6\u9891\u5185\u5bb9\u62c6\u89e3\n\n## Input\n\n`$ARGUMENTS` = \u4e00\u4e2a\u89c6\u9891 URL\uff08TikTok / Instagram Reels / YouTube Shorts\uff09\u3002\n\n\u5982\u679c\u7528\u6237\u6ca1\u6709\u63d0\u4f9b URL\uff0c\u95ee\u4ed6\u8981\u3002\n\n## Step 1: Extract\n\n\u8fd0\u884c\u63d0\u53d6\u811a\u672c\uff1a\n\n```bash\npython3 ~/.claude/skills/hook-lab/scripts/analyze-video.py \"$ARGUMENTS\"\n```\n\n\u811a\u672c\u8fd4\u56de JSON\uff0c\u5305\u542b\uff1a\n- `platform`: tiktok / instagram / youtube\n- `metadata`: \u6807\u9898\u3001\u63cf\u8ff0\u3001\u4f5c\u8005\u3001\u64ad\u653e\u91cf\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u65f6\u957f\u7b49\n- `transcript`: \u89c6\u9891\u5b57\u5e55/\u8f6c\u5199\u6587\u672c\uff08\u53ef\u80fd\u4e3a null\uff09\n\n### \u63d0\u53d6\u5931\u8d25\u7684\u56de\u9000\u7b56\u7565\n\n\u5982\u679c `metadata._error` \u5b58\u5728\uff0c\u6309\u4ee5\u4e0b\u987a\u5e8f\u5c1d\u8bd5\u56de\u9000\uff1a\n\n**\u56de\u9000 1 \u2014 WebFetch**\uff1a\n\u7528 WebFetch \u5de5\u5177\u8bbf\u95ee\u89c6\u9891 URL\uff0cprompt \u8bbe\u4e3a\uff1a\n> \"Extract all video metadata: title, description, author name, author handle, view count, like count, comment count, share count, duration, and any transcript/caption text visible on the page.\"\n\n**\u56de\u9000 2 \u2014 \u7528\u6237\u63d0\u4f9b\u4fe1\u606f**\uff1a\n\u5982\u679c WebFetch \u4e5f\u62ff\u4e0d\u5230\u6570\u636e\uff0c\u8bf7\u7528\u6237\u63d0\u4f9b\uff1a\n- \u89c6\u9891\u7684\u6587\u6848/\u5b57\u5e55\u6587\u672c\uff08\u53ef\u4ee5\u4ece\u89c6\u9891\u91cc\u624b\u52a8\u590d\u5236\uff09\n- \u57fa\u672c\u6570\u636e\uff08\u64ad\u653e\u91cf\u3001\u70b9\u8d5e\u6570\u7b49\uff0c\u622a\u56fe\u4e5f\u884c\uff09\n\n\u62ff\u5230\u4efb\u4f55\u6570\u636e\u540e\u7ee7\u7eed\u5206\u6790\uff0c\u5728\u8f93\u51fa\u5f00\u5934\u6ce8\u660e\u6570\u636e\u6765\u6e90\u548c\u5b8c\u6574\u5ea6\u3002\n\n## Step 2: Analyze\n\n\u57fa\u4e8e\u63d0\u53d6\u5230\u7684\u6570\u636e\uff0c\u8fdb\u884c\u4ee5\u4e0b\u5206\u6790\u3002\u7528\u4e2d\u6587\u8f93\u51fa\u3002\n\n### 2.1 \u57fa\u7840\u6570\u636e\u9762\u677f\n\n\u7528\u8868\u683c\u5c55\u793a\u5173\u952e\u6307\u6807\uff1a\u5e73\u53f0\u3001\u4f5c\u8005\u3001\u65f6\u957f\u3001\u64ad\u653e\u91cf\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u3002\n\u8ba1\u7b97\u4e92\u52a8\u7387 = (like + comment) / view\u3002\n\n### 2.2 Hook \u5206\u6790\uff08\u524d 3 \u79d2\uff09\n\n\u4ece transcript \u7684\u524d 1-3 \u53e5\u63d0\u53d6 hook \u6587\u6848\uff0c\u5206\u6790\uff1a\n- **Hook \u7c7b\u578b**: curiosity gap / shocking stat / bold claim / question / visual hook / pattern interrupt\n- **Hook \u5f3a\u5ea6\u5224\u65ad**: \u4e3a\u4ec0\u4e48\u80fd\u8ba9\u4eba\u505c\u4e0b\u6765\n- **\u53ef\u4f18\u5316\u7a7a\u95f4**: \u5982\u679c hook \u4e0d\u591f\u5f3a\uff0c\u7ed9\u51fa\u6539\u5199\u5efa\u8bae\n\n\u5982\u679c\u6ca1\u6709 transcript\uff0c\u4ece description \u548c title \u63a8\u65ad hook \u7b56\u7565\u3002\n\n### 2.3 \u811a\u672c\u7ed3\u6784\u62c6\u89e3\n\n\u5c06 transcript \u6309\u53d9\u4e8b\u7ed3\u6784\u5206\u6bb5\uff1a\n\n| \u6bb5\u843d | \u65f6\u95f4\u4f30\u7b97 | \u5185\u5bb9 | \u4f5c\u7528 |\n|------|----------|------|------|\n\n\u5178\u578b\u7ed3\u6784\uff1aHook \u2192 Problem/Context \u2192 Solution/Reveal \u2192 Proof/Example \u2192 CTA\n\n\u5206\u6790\u811a\u672c\u8282\u594f\uff1a\u4fe1\u606f\u5bc6\u5ea6\u662f\u5426\u5408\u7406\u3001\u8f6c\u6298\u70b9\u5728\u54ea\u3001\u54ea\u91cc\u5bb9\u6613\u6d41\u5931\u89c2\u4f17\u3002\n\n### 2.4 \u98ce\u683c\u4e0e\u683c\u5f0f\u6807\u7b7e\n\n\u7ed9\u89c6\u9891\u6253\u6807\u7b7e\uff08\u591a\u9009\uff09\uff1a\n- **\u5448\u73b0\u65b9\u5f0f**: talking head / voiceover / text-on-screen / skit / montage / screencast / interview\n- **\u5185\u5bb9\u7c7b\u578b**: educational / entertainment / storytelling / review / tutorial / hot-take / news\n- **\u60c5\u7eea\u57fa\u8c03**: \u7d27\u8feb / \u597d\u5947 / \u5e7d\u9ed8 / \u9707\u60ca / \u5171\u9e23 / \u6743\u5a01\n\n### 2.5 \u4e3a\u4ec0\u4e48\u8fd9\u6761\u89c6\u9891\u80fd\u7206\n\n\u7efc\u5408\u5206\u6790 2-3 \u4e2a\u6838\u5fc3\u539f\u56e0\u3002\u8981\u5177\u4f53\uff0c\u4e0d\u8981\u6cdb\u6cdb\u800c\u8c08\u3002\n\u6bd4\u5982\u4e0d\u8981\u8bf4\u300c\u56e0\u4e3a\u5185\u5bb9\u597d\u300d\uff0c\u8981\u8bf4\u300c\u5f00\u5934\u7528\u4e86\u5177\u4f53\u6570\u5b57\u5236\u9020\u53cd\u5dee\uff08$0 \u2192 $10K\uff09\uff0c3 \u79d2\u5185\u7ed9\u51fa\u660e\u786e\u4ef7\u503c\u627f\u8bfa\u300d\u3002\n\n### 2.6 \u53ef\u501f\u9274\u7684\u6539\u5199\u65b9\u5411\n\n\u7ed9\u51fa 3 \u4e2a\u5177\u4f53\u7684\u6539\u5199\u89d2\u5ea6\uff0c\u6bcf\u4e2a\u5305\u542b\uff1a\n- **\u89d2\u5ea6**: \u4e00\u53e5\u8bdd\u6982\u8ff0\n- **Hook \u793a\u4f8b**: \u5199\u51fa\u6539\u5199\u540e\u7684 hook \u6587\u6848\n- **\u9002\u5408\u5e73\u53f0**: TikTok / Instagram / \u5c0f\u7ea2\u4e66 / \u89c6\u9891\u53f7\n\n\u6539\u5199\u65b9\u5411\u8981\u8003\u8651\u4e2d\u6587\u521b\u4f5c\u8005\u7684\u573a\u666f\u3002\n\n## Step 3: Output\n\n\u6309\u4e0a\u9762 2.1-2.6 \u7684\u987a\u5e8f\u8f93\u51fa\u5b8c\u6574\u5206\u6790\u3002\u683c\u5f0f\u7528 markdown \u8868\u683c\u548c\u5206\u6bb5\u6807\u9898\uff0c\u6e05\u6670\u53ef\u8bfb\u3002\n\n\u6700\u540e\u9644\u4e00\u884c\uff1a\n> \u6570\u636e\u6765\u6e90\uff1ayt-dlp \u63d0\u53d6 | \u5206\u6790\u6a21\u578b\uff1aClaude\n\n## Step 4: \u8bb0\u5f55\u5230\u7ed3\u679c\u5e93\n\n\u5206\u6790\u5b8c\u6210\u540e\uff0c\u5f80 `~/.claude/skills/hook-lab/results/analyzed-videos.md` \u8ffd\u52a0\u4e00\u6761\u8bb0\u5f55\uff08\u76f4\u63a5 Append\uff0c\u4e0d\u8981\u8986\u76d6\u5df2\u6709\u5185\u5bb9\uff09\uff0c\u683c\u5f0f\uff1a\n\n```markdown\n## [YYYY-MM-DD] \u4f5c\u8005 \u2014 \u6807\u9898/\u4e3b\u9898 (\u5e73\u53f0)\n\n- URL: <\u539f\u59cb\u94fe\u63a5>\n- \u6570\u636e: \u64ad\u653e X / \u8d5e X / \u8bc4\u8bba X / \u8f6c\u53d1 X\n- Hook \u7c7b\u578b: ...\n- \u4e3a\u4ec0\u4e48\u80fd\u7206: \u4e00\u53e5\u8bdd\u6838\u5fc3\u7ed3\u8bba\n- \u53ef\u501f\u9274\u65b9\u5411: \u4e00\u53e5\u8bdd\u6838\u5fc3\u7ed3\u8bba\n\n---\n```\n\n\u8fd9\u4e2a\u6587\u4ef6\u662f\u8de8\u89c6\u9891\u5bf9\u6bd4\u7684\u7d20\u6750\u5e93\u2014\u2014\u540e\u7eed\u5982\u679c\u7528\u6237\u8981\"\u628a\u5206\u6790\u8fc7\u7684\u51e0\u6761\u653e\u4e00\u8d77\u627e\u89c4\u5f8b\"\uff0c\u76f4\u63a5\u8bfb\u8fd9\u4e2a\u6587\u4ef6\uff0c\u4e0d\u7528\u91cd\u65b0\u8dd1\u63d0\u53d6\u3002\n\n## Notes\n\n- \u5982\u679c\u6ca1\u6709 transcript\uff0c\u5728\u8f93\u51fa\u5f00\u5934\u6ce8\u660e\u300c\u672a\u80fd\u63d0\u53d6\u5b57\u5e55\uff0c\u4ee5\u4e0b\u5206\u6790\u57fa\u4e8e\u5143\u6570\u636e\u548c\u63cf\u8ff0\u6587\u672c\u300d\uff0c\u5206\u6790\u7167\u505a\u4f46\u6807\u6ce8\u4fe1\u606f\u7f6e\u4fe1\u5ea6\u8f83\u4f4e\n- \u4e0d\u8981\u7f16\u9020\u6570\u636e\uff0cmetadata \u91cc\u6ca1\u6709\u7684\u6307\u6807\u6807\u6ce8\u300cN/A\u300d\n- \u4e92\u52a8\u7387\u8ba1\u7b97\u5982\u679c\u7f3a\u5c11 view_count \u5c31\u8df3\u8fc7\n- \u5168\u7a0b\u7528\u4e2d\u6587\u8f93\u51fa\uff0c\u6280\u672f\u672f\u8bed\u4fdd\u7559\u82f1\u6587\uff08hook\u3001CTA\u3001talking head \u7b49\uff09\n","usage":"\u8bfb\u53d6 SKILL.md\uff0c\u5e76\u6309\u9700\u8bfb\u53d6\u914d\u5957\u6587\u4ef6\uff1b\u4e0b\u8f7d ZIP \u83b7\u53d6\u5b8c\u6574\u5305\u3002\u6280\u80fd\u662f\u4efb\u52a1\u65b9\u6cd5\uff0c\u4e0d\u6388\u4e88\u65b0\u589e\u8d26\u6237\u3001\u4ed8\u8d39\u6216\u7cfb\u7edf\u6743\u9650\u3002"}